My Personal Capital Essay Example | Topics and Well Written Essays - 750 words

My Personal Capital - Essay Example Reading has helped me in so many ways. My good reading habits help me easily understand and consequently recall what has bean read. Having gone through a number of projects involving research, I could ably help the team go through a company’s records and database to be able to arrive at an honest description of its historical data, present financial position as well as its potentials for growth. Writing skills, on the other hand, which benefits a writer professionally and personally, is one of a few other technical capabilities that I possess (Nordquist 2008). It being one of my passions, my ability to write effective essays, reports and other forms of correspondence vis-Ã  -vis grammar and composition will undoubtedly help the team come up with a very good written output. My knowledge in the use of software for word processing, spreadsheets and other financial applications, could significantly help the team come up with an honest, comprehensive and workable business plan for the company. Likewise, my experience in communicating, handling and utilizing e-mail as a method for seeking advice from mentors, could make the writing job easier. My modest technical know-how in troubleshooting simple problems on computer systems and application may also be of great help to the team. Moreover, my background in the preparation of financial reports, such as income statements and balance sheets and cash flow statements will make computing for the company’s financial less difficult.

Holistic brand positioning of NB Entrust Essay Example | Topics and Well Written Essays - 2000 words

Holistic brand positioning of NB Entrust - Essay Example These combines proven expertise, tailored packages and bulk purchasing power with tailored packages vital for enhancing the business property value to both investors and occupiers. Many systems of NB Entrust have been developed from company services, as well as, adapted them from property management services. They refer tenants as clients and this is a significant aspect of the company philosophy. The company internally manages the delivery of varied property services and facilitates effective management integrator. The company outsources delivery of direct services to varied specialist providers in significant areas including landscaping, electrical services, security and cleaning. The company currently has nine principal supplier partners and they intend to expand them to more than 20 diverse companies. The revenues for the year 2007, was approximated 6.2 million dollars for the group companies, where by NB Entrust contributed to 18.9 percent. Thus, the company owner, Nelson Bake w ell has made significant efforts; thus, the company facility management services have now improved in terms of performance level. Holistic Brand Positioning of NB Entrust Branding theory is an effective approach for conveying and enabling customers to understand products and services available in the market. In the contemporary business environment, which is characterized by high competition, companies have made significant efforts by implementing effective marketing strategies vital for achieving their business goals successfully. Before employing branding strategy, companies should understand the strategic and detailed approach effective with a clear aim of meeting the desired needs of their customers (Burton 31). Trust is among the companies that have attempted to employ branding theory as an effective model for communicating about the management facilities they offer to their clients in the market. Dann and Susan (71) argue that brand positioning is an effective strategy that co ntributes to increased sales; hence driving business growth. NB Entrust employs varied business strategies effective for creating value to customers. Therefore, the holistic brand positioning focuses on brand details, and also evaluates these strategies based on the concerning levels, as well as, constraints, which offer a basis for recommendations. Culture Culture is one of the effective aspects that should be taken into consideration before implementing a branding strategy for a property brand. This is because culture may impact severely business performance in case it is not taken into considerations effectively (Bearden, Richard and Kelly 45). The organizational culture consists of varied aspects including the assumptions that the group has invented such as values, relationship with clients and many others; enabling the corporation to learn or cope up with problems within the internal and external environment. NB Entrust understand the significant of building property brands and they also understand that implementing a brand, which suits best in the cultural environment is effective. Relationship with NB Real Estate NB Entrust has attempted to maintain their relationship with NB Real Estate. Although the establishment of NB Entrust contributed to separation of the two companies, they have made significant attempt to work together in the new estate. Branding deals with two significant elements of delivering performance and establishing a relationship

Are Kids Over Medicated Essay Example | Topics and Well Written Essays - 750 words - 1

Are Kids Over Medicated - Essay Example Additionally, poor health choices lead to obesity, high blood pressure, heart conditions, diabetes, and psychological conditions between the ages of 4 and 19 years (Warner 128). Consequently, doctors find it easier to offer medication instead of lasting solutions like a healthy diet, exercise, and regional medical checkups. Many parents find it affordable to treat conditions using medications and prevent adapting to healthy choices to improve overall health condition of their children. Thus, over reliance on over the counter drugs and laziness to adopt healthy lifestyle lead to overmedication of kids. Many people believe that there is a drug to cure every problem. Many parents find this as a relief, and choose to medicate to prevent their children from suffering. You shall find many homesteads have all manner of painkillers, energy boosters, and antidepressant for their kids. The immune system becomes weaker by the day due to constant reliance on medication. Once the body becomes weaker, it requires additional medication to make the immune system stronger to enable the body resume normal functioning. This creates a cycle of medication in the life of a young adult. Children often suffer from behavioral conditions such as moodiness, insomnia, anger erratic episodes, and low appetite among others, but instead of seeking psychological help, parents go for over the counter medicines to relieve these conditions. Accordingly, pharmaceutical companies stepped in to create pills that cure these conditions, yet these are common problems that kids encounter especially during teen years, and thus, do not require medication. According to recent health reports, many pharmaceutical companies are reaping high rewards for manufacturing children’s medications (Elizabeth 8). For instance, antipsychotics medication treats intellectual disability, hyperactive disorder, and disruptive behavior disorder. These same

Coca-Cola India Case Study Example | Topics and Well Written Essays - 1000 words

Coca-Cola India - Case Study Example The company's re-entry into the Indian market was through a strategic alliance with Parle Exports which was owned by Ramesh Chauhan (ICFAI Center for Management Research (ICMR)). Parle Exports entered the soft drinks market in late 1970s and this was the time when the government pressures forced Coca-Cola to exit the Indian market. Through the strategic alliance, Coca-Cola India gained the ownership of 5 popular brands of Parle Exports namely Thums Up, Limca, Maaza, Citra and Gold Spot with a market share of around 60%, and a well established network of 56 bottlers. All these five brands were the leading and most popular soft drink brands which were initially owned by Parle and later take over by CCI. Coca-Cola India wanted to tap the vast rural market of India. The company did so by creating a tag line which almost every common man of India is well versed with - "Thanda Matlab Coca-Cola." As part of this initiative to tap rural India, in the year 2002, Coca-Cola India launched a new advertising campaign featuring leading Bollywood star Aamir Khan with the above mentioned tag line. The advertisement was targeted at rural and semi-urban consumers. According the sources from inside the company, the idea was to position Coca-Cola as a generic brand for cool drinks and at the same time also to support CCI's rural marketing initiatives. The company seriously started focusing on the rural market in the early 2000s with an aim to increase sales volumes. This decision was nothing to get surprised about if the huge untapped rural Indian market was looked at. Nevertheless, it is a fact that the real market in India is in the rural areas and if any company can tap it in the right way, there is a tremendous potential (Carratu). "The company's strategy to tap the rural market was based on three A's - Availability, Affordability and Acceptability. The first 'A' - Availability emphasized on the availability of the product to the customer; the second 'A' - Affordability focused on the pricing of the product, and third 'A' - Acceptability focused on convincing the customer to buy the product (Research) (ICFAI Center for Management Research)." After entering the rural market in India, CCI focused on strengthening its distribution network there. The company realized that the centralized distribution system used by the company in the urban areas would not be suitable for rural areas. In the centralized distribution system, the product was transported directly from the bottling plants to retailers, but the company realized that this kind of distribution system would not be effective in rural markets as the transportation of stocks directly from bottling plants to retail stores would be very costly due to the long distances that need to be covered. The other alternative that the company looked at was a hub and spoke distribution system. "Under this kind of system, stock used to get transported from the bottling plants to hubs and then from hubs, the stock was transported to spokes which were situated in small towns. These spokes in turn fed the retailers catering to the demand in rural areas. Apart from changing the distribut ion model, the company also

American Koreans vs Korean Americans Research Paper

American Koreans vs Korean Americans - Research Paper Example Earlier migrants were mostly concentrated in Hawaii and were recruited to work in sugarcane fields in Hawaii region. Over the period of time, regional dispersion of Koreans increased throughout the mainland. From 1990 to 2000, concentration of Korean Americans was mostly in Georgia (Suarez-Orozco, Suarez-Orozco and Qin-Hilliard 192). Pre and Post 1965 wave of immigrants from Korea was associated with particular industries such as retail stores, nail salons, travel agencies, liquor stores etc. Most of such industries were labor intensive in nature; however, the major reason of why Koreans engaged into such labor intensive industries was to create better opportunities for their children to get into better schools (Choi 55). American Koreans however, is a very small group comprising those who were either defectors or were taken as prisoners during the war in Korea (Hastings 35). This group is relatively small; however, it is significant in the sense that it also represents dual cultures of America and Korea. What is critical to note also that some of the POWs were taken by China from North Korea, indicating involvement of multiple players in redefining the overall future and cultural identity of this new group. Most of the POWs were largely influenced by the Chinese ideology. As such, both groups have now developed their distinct and separate identity and political ideologies. Their distinct cultural identity is considered as an important way through which they actually separate themselves from other groups, and this also reflects their overall perceptions for admission process. This paper will discuss this, and it will also explore how American Koreans and Korean Americans actually carry the overall cultural identity for their admissions. 1. Cultural Identity and Admission Process Having students from countries where English is not a dominant language or students belonging to different cultural groups always raises certain important political as well as cultural issues. Universities require declaration of ethnic origin of the students and gaps have been observed in the admission scores of Asian and White students. Universities like Vanderbilt publically announced to increase the number of Jews students over a certain period of time however, ignore to take into consideration more able Asian students with better SAT and other scores. (Golden 69) Conflict theory, however, suggests that admission exams are often culturally biased and are made in such a way that only members from dominant groups can get admission into such universities as well as colleges. It is also critical to note that most of the American-Koreans have actually failed to get into the inner and deeper level of American society. This cultural aloofness therefore also reflects how American Koreans actually perceive the overall admission process. The monolithic and historical representation of Asian American students in universities has largely remained unstable. The race based c haracterization of the students not only remained contextual in nature but also shaped by multiple motives. (Hurh 65) Applying this theory on the American Koreans clearly suggests that American universities have certain preferences. The overall tests are designed in such a manner that only people belonging to certain ethnic and cultural groups are able to get through the admission process. Most of those who attend the church with me feel strongly that admission process is developed in a manner that favors certain groups, and despite all the merit and skills required to get into top universities, not many American Koreans are able to get through this. (Kibria, 30) There have been significant decisions by universities such as Yale and Harvard wherein minimum SAT scores

- People and Organisations Case Study 2012-2013 Essay

- People and Organisations Case Study 2012-2013 - Essay Example With respect to the given case in point, that of Microsoft before and after the fateful year of 2006, there are a number of points that this analysis will seek to make as a means of better informing the reader as to why such a shift in outcomes were noticed within this specific year (Dodds 2011, p. 33). Whereas group work and the performance review process had previously helped to elevate the level of overall output, profitability, and performance, the firm seemed to reach a type of critical mass in which the given formula of success that had set the firm on such a path of growth and rapid development seemed to fall apart. However, it is obvious from a study of business management theory that it is not possible for a given approach to merely stop working (Hult 2012, p. 5). Instead, one must assume that key personnel factors, dynamics of business, culture, or other factors have affected the ability of the previous system to continue to promote the high level and degree of success that the firm had formerly experienced. ... As a result of the high level of emphasis on groups and the way that the performance reviews ranked these groups and their individual members, a type of opportunism developed. This opportunism is a trait that can be linked to both management theory as well as human psychology; however, for the purposes of this brief analysis, the author will focus upon the level and extent to which the emphasis on group formation, recognition, and personal performance sought to develop a type of self-interested dynamic that quickly gave way to something of an extent culture within the Microsoft organization (Maddox 2005, p. 3). The fact of the matter was that the group dynamics that had given rise to such a high level of success within the organization were the very same dynamics that eventually would prove to be a net negative. It is a well known fact that a company’s culture is not something that is developed and implemented overnight (Muller et al 1999, p. 90). Rather, it takes many years, and the actions of management to solidify. In this way, the reader can quickly infer the that the true nature of the issues associated with Microsoft, as indicated by the case study which was reviewed in writing this brief response, stem not from the fact that the individual management or organizational style which was employed was fundamentally wrong; rather, the key errors only developed many years later as a function of the negative cultural developments associated with opportunism, selfishness, and the gradual shift from operating as a true group should and seeking only to maximize a sense of personal gain from each and every situation that the members of

Evolving Practice of Nursing Delivery Models Assignment

Evolving Practice of Nursing Delivery Models - Assignment Example The associated programs pertinent to health care reform are inclusive of accountable care organizations (ACOs), nurse-managed health clinics, and primary care medical homes. Through expansion of the overall reach of insurance coverage, there is increased placement of greater demands on the prevailing primary care system present. Furthermore, through investment in the overall expansion of HIT – interoperable health information technology platforms – that critical implementation of system reforms can be effectively achieved (The NAP, 2011). This is not only vital in localized settings, but more so in terms of the spurred growth of community-wide exchange of information, as projected by the IOM and RWJF (2012). This has great potential of changing in profound ways, the scope, skill-mix (expertise) and distribution of nursing practice. Accordingly, the reformation within the health care delivery system foretells a number of crucial inputs by the nursing profession. These in clude: changes in the demand for RNs service provision, and the effective positioning of the nursing profession towards effectively responding to the reforms made. Furthermore, is the crucial role-play the profession has in regard to effecting a positive post-reform healthcare environment. The pertinent health reform legislation, augmented by other relevant policy initiatives, reveals a range of provisions and programs. These call upon the need for re-organization of not only the workforce responsible (in terms of delivery).